![]() Native Apps are usually better than HTML5-wrapped apps, but that is different from mobile-optimized sites. However, if you are developing an app there are some major advantages of going native. Mobile sites are important, too, I don’t see it as one or the other. When people search for flights in your mobile app then they click through to a Website (rather than to another app), so wouldn’t it be better for you and your mobile customers if all airlines, hotels etc had Web-enabled sites? For these, a travel search provider gives greater flexibility in terms of choice. The airlines’ loyal and high-value customers will download their apps, but people who fly infrequently or rarely use the same airline are unlikely to download an app for each airline. ![]() The important thing here, though, is customer loyalty. for pre/post sales/service/check-in/ticketing?Īirlines are using apps for both pre and post sales activity including price search, ticketing, check-in, flight status, baggage status and for regular flyers to manage their frequent-flyer programs. How else do airlines/should airlines use mobile? E.g. 38 percent of referrals from our apps are to mobile-optimized sites. Skyscanner indicates which airlines and online travel agents have mobile-optimized sites, so that the user can choose to select these if they prefer. What proportion of airlines you deal with are mobile friendly? How many of them have mobile-friendly sites? How many of them allow m-commerce? Purchase times are not the same on mobile as desktop – peak usage of our mobile apps is Sunday evening at 9pm, while peak booking times are on a desktop on Monday and Tuesday lunchtimes and just after 6pm. Mobile devices have become a research tool for all areas of e-commerce – it’s important to get in front of people while they are researching and not just at the time of purchase. Why is/what makes mobile a critical channel for air travel research/purchase? For the future, you have to look to the markets with high populations such as India, China and Indonesia – in these three markets for many consumers their first access to the Internet will be through a mobile device. Both are well-connected countries, where consumers are getting used to booking by mobile. ![]() South Korea and Singapore are leading the way in Asia with their many tech-savvy travellers, but across the majority of markets Skyscanner is starting to see browsing via apps growing as well as actual bookings. Which countries are delivering the best business today via mobile which show the best potential for the future? In China, for example, mobile accounts for 37 percent of our business, but in South Korea it’s 79 percent – South Korea, it should be noted, has the highest proportion of mobile to desktop users for Skyscanner of any country worldwide. Overall 64 percent of the Asia business is mobile, but it varies from country to country. What proportion of Skyscanner’s Asia business is mobile? How does that compare to your home market? There is significant use of Skyscanner’s mobile apps globally but, particularly in tech-savvy Asia, which is reaching a clear tipping point for customers, who now want to plan and book their travel on the go. Perhaps the most significant difference, we are seeing at Skyscanner is the rate at which mobile use is growing. Each Asian market is different with its own set of challenges, such as low Internet and credit-card penetration. Skyscanner is targeting the Asian markets by employing local talent and expertise for each country to work with commercial partners and localize the site to offer the best possible experience to users in that country. The Skyscanner head office is in Edinburgh in the UK, although rapid expansion overseas means that the UK now accounts for less than 20 percent of our business and Skyscanner is now very much a global business. What’s the difference between Asia and your home market? Asia now accounts for 20 percent of our total business, which is up from 7 percent when we arrived. Since Skyscanner established its business in APAC 18 months ago, it has grown over 400 percent. What proportion of Skyscanner’s business is in Asia? mobiThinking caught up with him to find out more about how Skyscanner is riding the mobile wave. However, when Skyscanner’s millions of mobile users click through to the travel suppliers from its apps/site, they find that only 38 percent of the travel operators’ sites are mobile-friendly.Įwan Gray heads Skyscanner’s rapidly expanding Asia Pacific operation, based in Singapore. ![]() Skyscanner, available via multilingual apps, PC sites and mobile sites, searches through thousands of airlines, hotels and car-rental suppliers to find the best travel options for customers, for free.
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